For this year’s annual Coven session with our Brand Ambassadors, we gathered for a witches tea party outside of Fort McMurray on a foggy autumn afternoon. During the enchanting event, attendees were treated to a bewitching array of herbal teas and hors d’oeuvres. Our Brand Ambassadors, adorned in elegant black attire and pointed hats, embraced the magical ambiance as they engaged in discussions about upcoming promotional campaigns, Halloween and the Christmas holidays to come. As the day shrouded in clouds turned into an evening plunged in darkness, it was clear that this gathering had ignited a powerful sense of unity among our ambassadors, strengthening our brand’s connection to the mystical world they embody.